Monday, July 24, 2006

Beans means ... Hovis.


I really liked the Hovis bread wrapper with the beans on it. It was great. Even though I didn't need bread I bought it anyway. What a great piece of design work. They now seem to have opted for a new camoflague design. I couldn't see hovis bread anywhere so I just picked up any old white bread. It turns out that it was Hovis with a new wrapper. A design so poor that even when you stare at it you can't see the word Hovis (even though it's written in big letters). Is this just a clever ruse to get people up in arms, just like the new coke/classic coke scam? Answers please to Alan@I_hate_schnurk.com

4 comments:

Toastboy said...

I too was a fan of that bean-wrapper. Why??? I have no idea.

Milk said...

Yet Hovis still rock the bean wrapper on their website!

Löst Jimmy said...

How about a arty 'poop' wrapper, basically carrying the subliminal message "this bread will make you shit..............like this!"

Anonymous said...

If it was rabbit poops I wouldn't buy it.